The Resource Corporate strategy in the age of responsibility
- Corporate strategy in the age of responsibility
- Statement of responsibility
- Peter McManners
- In his book, Peter McManners, who has for nine years run strategy workshops on the Henley MBA focusing on the global business environment, sets about providing a strategic framework for navigating the new economic environment for government and business. Chief Sustainability Officers (CSOs) now exist, but they struggle to find the strategic rationale for the improvements they champion. The author argues that their good intentions often lack traction, partly because others in management don't get it, but also because they are not ambitious enough. The book is not about preaching semi-charitable behavior or how to enhance the reputation of the corporation instead it is about surviving and thriving in a challenging and changing environment. A corporate audience familiar with strategy books will relate to this book, but will find it steers them towards radically new strategic thinking suitable for a turbulent period of transition. --
- Additional physical form
- Available also in a print ed.
- Assigning source
- Edited summary from book
- Cataloging source
- no index present
- Literary form
- non fiction
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