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The Resource Varied consumer choice behavior : a theory, some empirical results, and their practical consequences, by Edgar A. Pessemier and Leigh McAlister

Varied consumer choice behavior : a theory, some empirical results, and their practical consequences, by Edgar A. Pessemier and Leigh McAlister

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Varied consumer choice behavior : a theory, some empirical results, and their practical consequences
Title
Varied consumer choice behavior
Title remainder
a theory, some empirical results, and their practical consequences
Statement of responsibility
by Edgar A. Pessemier and Leigh McAlister
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Series statement
Working paper/Marketing Science Institute
Varied consumer choice behavior : a theory, some empirical results, and their practical consequences, by Edgar A. Pessemier and Leigh McAlister
Label
Varied consumer choice behavior : a theory, some empirical results, and their practical consequences, by Edgar A. Pessemier and Leigh McAlister
Publication
Note
On cover: Marketing Science Institute, Research Program
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Bibliography note
Bibliography: p. 28
Dimensions
28 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1209500'}
Extent
29 p.

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