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The Resource Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos

Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos

Label
Value proposition design : how to create products and services customers want
Title
Value proposition design
Title remainder
how to create products and services customers want
Statement of responsibility
written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos
Creator
Contributor
Author
Subject
Language
eng
Summary
This book helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This sequel to "Business Model Generation" explains how to use the "Value Proposition Canvas", a practical tool to design, test, create, and manage products and services customers actually want. It will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple, but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you improve your product, service, or new business idea. --
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Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Strategyzer series
Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos
Label
Value proposition design : how to create products and services customers want, written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos
Publication
Copyright
Note
Includes index
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118973103&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316079'}
Extent
1 online resource (xxv, 290 pages)
Form of item
online
Isbn
9781118973103
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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