Coverart for item
The Resource Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience

Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience

Label
Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience
Title
Using Social Marketing for Public Emergency Preparedness
Title remainder
Social Change for Community Resilience
Creator
Subject
Language
eng
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience
Label
Using Social Marketing for Public Emergency Preparedness : Social Change for Community Resilience
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=3570254
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title -- Copyright -- CONTENTS -- Introduction -- Purpose of the Book -- Increased Need for Preparedness -- Description of the Book -- Who This Book Is For -- References -- 1 The Role of Preparedness in Building a Resilient Nation -- Disaster Resilience-A National Imperative -- Current Preparedness -- Why Don't People Prepare? -- Everyday Risks versus Disasters -- Conclusion -- References -- 2 The Challenge: Moving from Complacency to Readiness -- The Citizen Corps Personal Behavior Change Model -- Social Marketing-Societal versus Individual Behavioral Change 23 -- Origins of Social Marketing -- The Social Marketing Process -- Use of Social Marketing in Emergency Preparedness -- Conclusion -- References -- 3 Identification of Priority Groups -- Field Research with Local Emergency Preparedness Experts -- Why People Do Not Prepare -- How Do You Define Preparation and Are There Other Skills People Should Have? -- Fostering a Culture of Preparedness -- People Who Are at Highest Risk -- Those Who Are Most Ready for Training -- Those Most Crucial for the Success of the Training -- Focus Group Results -- Conclusion -- References -- 4 Developing a Detailed Social Marketing Plan -- Step 1: Provide Background, Purpose, and Focus for Plan -- Step 2: Conduct a Situation Analysis -- Step 3: Select Target Audiences -- Step 4: Set Objectives and Goals -- Step 5: Understand Audience Barriers, Benefits, and the Competition -- Step 6: Craft a Desired Positioning Statement -- Step 7: Develop Marketing Strategies -- Step 8: Develop a Plan for Evaluation and Monitoring -- Step 9: Determine Budgets and Find Funding Sources -- Step 10: Complete an Implementation Plan -- Conclusion -- References -- 5 Working with Your Local Community -- Social Networks and Social Capital -- Social Capital and Emergency Preparedness -- Measurement of Social Capital
  • A Strength-Based Approach -- Measures of Social Capital Based on Specific Circumstances and Goals -- Conclusion -- References -- 6 Alternatives to Traditional Resources -- Effective Use of Social Media -- Start Where You Are -- Small Wins -- Volunteers in Emergency Management Agencies -- Developing and Sustaining a Volunteer Program -- Volunteers for Social Marketing for Public Emergency Preparedness -- Funding -- Return on Investment -- Conclusion -- References -- 7 Education, Social Marketing, and the Law -- A Continuum of Interventions -- Persuasion Techniques -- Behavioral Economics or "the Nudge" -- Crafting Messages for Priority Groups -- Social Marketing and Policy Advocacy -- Conclusion -- References -- Conclusion -- Chapter Highlights -- Limitations -- A Final Reflection -- References -- About the Author -- Index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781315688220&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3750532'}
Extent
1 online resource (126 pages)
Form of item
online
Isbn
9781315688220
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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