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The Resource The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset, Michael Fertik and David C. Thompson

The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset, Michael Fertik and David C. Thompson

Label
The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset
Title
The reputation economy
Title remainder
how to optimize your digital footprint in a world where your reputation is your most valuable asset
Statement of responsibility
Michael Fertik and David C. Thompson
Creator
Contributor
Subject
Language
eng
Summary
Today, thanks to rapid advances in digital technology, anyone can access huge troves of information about you -- your buying habits, your finances, your professional and personal networks, and even your physical whereabouts -- at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com, will show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn what keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results; how to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors; tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers; ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing -- as buyer or seller -- on sharing economy sites like AirBnB or Uber; and how to create false tails and digital smokescreens to hide the negative information that's out there. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet
Cataloging source
DLC
Index
index present
LC call number
HM851
LC item number
.F49 2015
Literary form
non fiction
Nature of contents
bibliography
The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset, Michael Fertik and David C. Thompson
Label
The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset, Michael Fertik and David C. Thompson
Publication
Copyright
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Bibliography note
Includes bibliographical references (pages 219-230) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Welcome to the Reputation Economy -- Stored: Reputation is permanent, cheap, and ubiquitous -- Scored: Everything that can be collected and aggregated will -- Potent: Don't stop believing (in the power of reputation to shape your career) -- Discoverable: Find your soup can -- Disruptive: Reeducating education -- Instant: Live like a VIP in a Reputation Economy world -- Portable: Do NBA stars make good babysitters? -- Inaccurate: Avoid a social media oil spill -- Proactive: Own the conversation -- Conclusion: Be an innovator
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https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780385347594&userID=ebsco-test&password=ebsco-test
Dimensions
22 cm
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3654992'}
Edition
First edition.
Extent
244 pages
Isbn
9780385347594
Isbn Type
(hardcover)
Lccn
2014038611
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)899474510

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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