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The Resource The marketing mavens, Noel Capon

The marketing mavens, Noel Capon

Label
The marketing mavens
Title
The marketing mavens
Statement of responsibility
Noel Capon
Creator
Subject
Language
eng
Cataloging source
DLC
Index
index present
LC call number
HF5415.55
LC item number
.C37 2007
Literary form
non fiction
Nature of contents
bibliography
The marketing mavens, Noel Capon
Label
The marketing mavens, Noel Capon
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
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Bibliography note
Includes bibliographical references (p. [289]-293) and index
Contents
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence
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Dimensions
25 cm.
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{'f': 'http://opac.lib.rpi.edu/record=b2401425'}
Edition
1st ed.
Extent
x, 307 p.
Isbn
9780307354099
Lccn
2006101945
System control number
(OCoLC)77116917

Library Locations

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