Coverart for item
The Resource The irrational consumer : applying behavioural economics to your business strategy, Enrico Trevisan, (electronic resource)

The irrational consumer : applying behavioural economics to your business strategy, Enrico Trevisan, (electronic resource)

Label
The irrational consumer : applying behavioural economics to your business strategy
Title
The irrational consumer
Title remainder
applying behavioural economics to your business strategy
Statement of responsibility
Enrico Trevisan
Creator
Contributor
Subject
Language
eng
Summary
"Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-read' primer to this world." --
Additional physical form
Available also in a print ed.
Assigning source
Unedited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
The irrational consumer : applying behavioural economics to your business strategy, Enrico Trevisan, (electronic resource)
Label
The irrational consumer : applying behavioural economics to your business strategy, Enrico Trevisan, (electronic resource)
Publication
Note
Title from title screen
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Color
other
Computer file characteristics
Computer document.
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781472413765&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315559'}
Form of item
online
Isbn
9781472413765
Isbn Type
(ePub)
Issuing body
Digitized and made available by: Books24x7.com.
Specific material designation
remote
System details
Mode of access: Internet via World Wide Web
Type of computer file
Text.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...