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The Resource The handbook of international advertising research, edited by Hong Cheng

The handbook of international advertising research, edited by Hong Cheng

Label
The handbook of international advertising research
Title
The handbook of international advertising research
Statement of responsibility
edited by Hong Cheng
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Handbooks in communication and media
The handbook of international advertising research, edited by Hong Cheng
Label
The handbook of international advertising research, edited by Hong Cheng
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=1602917
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118378496&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4068523'}
Edition
First edition.
Extent
1 online resource (657 pages)
Form of item
online
Isbn
9781118378496
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, tables.
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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