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The Resource The deviant's advantage : how fringe ideas create mass markets, Ryan Mathews and Watts Wacker

The deviant's advantage : how fringe ideas create mass markets, Ryan Mathews and Watts Wacker

Label
The deviant's advantage : how fringe ideas create mass markets
Title
The deviant's advantage
Title remainder
how fringe ideas create mass markets
Statement of responsibility
Ryan Mathews and Watts Wacker
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Index
index present
LC call number
HF5415
LC item number
.M38 2002
Literary form
non fiction
Nature of contents
bibliography
The deviant's advantage : how fringe ideas create mass markets, Ryan Mathews and Watts Wacker
Label
The deviant's advantage : how fringe ideas create mass markets, Ryan Mathews and Watts Wacker
Publication
Related Contributor
Related Location
Related Agents
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Related Subjects
Bibliography note
Includes bibliographical references (p. 279-294) and index
Contents
Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art--a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures--deviant and otherwise -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780609609583&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1471637'}
Edition
1st ed.
Extent
xxvii, 305 p.
Isbn
9780609609583
Isbn Type
(Hardcover)
Lccn
2002004806

Library Locations

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