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The Resource The customer of tomorrow, Knowledge@Wharton ; foreword by Barbara Kahn

The customer of tomorrow, Knowledge@Wharton ; foreword by Barbara Kahn

Label
The customer of tomorrow
Title
The customer of tomorrow
Statement of responsibility
Knowledge@Wharton ; foreword by Barbara Kahn
Title variation
Customer of tomorrow
Title variation remainder
strategies for keeping pace with rapidly changing behaviors, technologies, and expectations
Contributor
Writer of supplementary textual content
Subject
Language
eng
Summary
Today's customer has more access to information and influencers, at a click or swipe, than ever before. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. This resource examines changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton's reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing: customer loyalty in the age of big data; when more data doesn't mean better customer service; how to build loyal customers in the information age; why customer service is often the ignored side of social media; when does it make sense to have a bricks & mortar location for customers; how to bring in new customers. --
Member of
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
  • Knowledge@Wharton essentials series
  • Knowledge@Wharton
The customer of tomorrow, Knowledge@Wharton ; foreword by Barbara Kahn
Label
The customer of tomorrow, Knowledge@Wharton ; foreword by Barbara Kahn
Publication
Copyright
Related Contributor
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Related Subjects
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Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781613630648&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316547'}
Extent
1 online resource
Form of item
online
Isbn
9781613630648
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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