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The Resource The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)

The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)

Label
The brand gym : a practical workout to gain and retain brand leadership
Title
The brand gym
Title remainder
a practical workout to gain and retain brand leadership
Statement of responsibility
David Taylor and David Nichols
Creator
Contributor
Subject
Language
eng
Summary
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)
Label
The brand gym : a practical workout to gain and retain brand leadership, David Taylor and David Nichols, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=564953
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references and index
Color
multicolored
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4025534'}
Edition
2nd ed.
Extent
xiv, 239 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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