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The Resource The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan

Label
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
Title
The big data-driven business
Title remainder
how to use big data to win customers, beat competitors, and boost profits
Statement of responsibility
Russell Glass, Sean Callahan
Creator
Contributor
Author
Subject
Language
eng
Summary
This book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. It is a comprehensive guide on how to win customers, beat competitors and boost the bottom line with big data. Big data is the key to this insight, because it provides a comprehensive view of a company's customers - who they are, and who they may be tomorrow. You will learn what big data is and how it will transform the enterprise; explore why major corporations are betting their companies on marketing technology; read case studies of big data winners and losers; discover how to change privacy and security, and remodel marketing. Better information allows for better decisions, targeting and reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more of an industry standard. --
Assigning source
Edited summary from book
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan
Label
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan
Publication
Note
  • Includes index
  • Versions from some providers have copyright of 2015 and lack index
Related Contributor
Related Location
Related Agents
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118889787&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315780'}
Extent
1 online resource
Form of item
online
Isbn
9781118889787
Lccn
2014046067
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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