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The Resource The art of shopping, Siemon Scamell-Katz

The art of shopping, Siemon Scamell-Katz

Label
The art of shopping
Title
The art of shopping
Statement of responsibility
Siemon Scamell-Katz
Creator
Author
Subject
Language
eng
Summary
Everybody is a shopper--a fact no company can ignore! Using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this book is an insider's expose on how shoppers choose and buy brands, and how brands can promote themselves. It is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
The art of shopping, Siemon Scamell-Katz
Label
The art of shopping, Siemon Scamell-Katz
Publication
Note
"April 2012."
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315928'}
Edition
First edition.
Extent
1 online resource
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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