Coverart for item
The Resource The Structure of Multimodal Documents : An Empirical Approach

The Structure of Multimodal Documents : An Empirical Approach

Label
The Structure of Multimodal Documents : An Empirical Approach
Title
The Structure of Multimodal Documents
Title remainder
An Empirical Approach
Creator
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Routledge Studies in Multimodality
The Structure of Multimodal Documents : An Empirical Approach
Label
The Structure of Multimodal Documents : An Empirical Approach
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=3569228
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title -- Copyright -- Contents -- Acknowledgments -- 1 Introduction -- 1.1 Why use linguistic methods for multimodal research? -- 1.2 Why do empirical research on multimodality? -- 1.3 Why focus on multimodal structure? -- 1.4 Why study the tourist brochures? -- 1.5 Organisation of the book -- 2 Understanding page-based media -- 2.1 The state of the art -- 2.2 Turning back the page -- 2.3 Defining a mode -- 2.4 Production and consumption -- 3 An empirical approach to multimodality -- 3.1 The Genre and Multimodality (GeM) model -- 3.2 The analytical layers of the GeM model -- 3.3 The concept of a semiotic mode -- 3.4 Semiotic modes in the tourist brochures -- 3.5 Page-flow in the tourist brochures -- 4 Genre: perspectives and patterns -- 4.1 An outlook on deploying genre -- 4.2 The study of rhetoric: genre as social action -- 4.3 Linguistic studies of genre structure -- 4.4 Genre dynamics -- 4.5 Genre in document theory and information design -- 4.6 Describing the structure of a multimodal artefact -- 5 Working with multimodal corpora -- 5.1 Selecting the data -- 5.2 Applying the GeM model -- 5.3 Building the corpus -- 5.4 Verifying the corpus -- 5.5 Exploring the corpus -- 6 The medium and its characteristics -- 6.1 Why the notion of medium matters -- 6.2 The relationship between medium and advertising -- 6.3 Aspects of the brochure medium and its production -- 6.4 From medium to content -- 7 The content and its structure -- 7.1 Representing the destination using text-flow -- 7.2 Graphic elements in the tourist brochures -- 7.3 Illustrations and maps -- 7.4 From content to its interpretation on the page -- 8 The page and its interpretation -- 8.1 The step from text-flow to page-flow -- 8.2 Investigating page-flow -- 8.3 Formalising the discourse semantics -- 8.4 Text-flow and page-flow in the annotated corpus
  • 8.5 Semiotic modes and semogenic processes -- 8.6 Concluding remarks -- 9 Multimodal artefacts in digital media -- 9.1 Technology, production, and consumption -- 9.2 Semiotic modes in digital longform journalism -- 9.3 Filmic transitions in the website medium -- 9.4 Emerging genres and media convergence -- 10 Conclusions and outlook -- 10.1 Implications for multimodal research and artefacts -- 10.2 Towards multimodal corpus linguistics -- 10.3 Practical advice for tourist brochure design -- 10.4 Avenues of further research -- A The entire data set -- B The rhetorical relations used in GeM RST -- Bibliography -- Index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781315740454&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3749830'}
Extent
1 online resource (251 pages)
Form of item
online
Isbn
9781315740454
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...