Coverart for item
The Resource The Science of Why : Decoding Human Motivation and Transforming Marketing Strategy, David Forbes

The Science of Why : Decoding Human Motivation and Transforming Marketing Strategy, David Forbes

Label
The Science of Why : Decoding Human Motivation and Transforming Marketing Strategy
Title
The Science of Why
Title remainder
Decoding Human Motivation and Transforming Marketing Strategy
Statement of responsibility
David Forbes
Creator
Author
Subject
Language
eng
Summary
Using decades of psychology research and the author's own tool, the Forbes Matrix, this groundbreaking book explains human motivation and provides ways that marketers can effectively reach the consumer. --
Assigning source
Edited summary from book
Cataloging source
NhNaSKC
Illustrations
illustrations
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
The Science of Why : Decoding Human Motivation and Transforming Marketing Strategy, David Forbes
Label
The Science of Why : Decoding Human Motivation and Transforming Marketing Strategy, David Forbes
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781137502056&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316759'}
Extent
1 online resource (265 pages)
Form of item
online
Isbn
9781137502056
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...