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The Resource The Inscrutable Shopper : Consumer Resistance in Retail

The Inscrutable Shopper : Consumer Resistance in Retail

Label
The Inscrutable Shopper : Consumer Resistance in Retail
Title
The Inscrutable Shopper
Title remainder
Consumer Resistance in Retail
Creator
Contributor
Subject
Language
eng
Summary
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
The Inscrutable Shopper : Consumer Resistance in Retail
Label
The Inscrutable Shopper : Consumer Resistance in Retail
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=876624
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Contents -- Introduction -- Part I: Retailing and the Consumer -- Chapter 1: A Brief History of the Consumer Society -- Chapter 2: A Brief History of Shopping -- Chapter 3: The Inscrutable Shopper -- Part II: Elements of Consumer Resistance -- Chapter 4: A Model of Consumer Resistance -- Chapter 5: Responses: Mainstream and Fringe -- Part III: The Strategic Retailer -- Chapter 6: Implications for Retailers -- Chapter 7: Responsible Retailing -- Chapter 8: Best Practice Considerations -- Chapter 9: Conclusion -- Notes -- Reference -- Recommended Reading -- Index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781606491720&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4299391'}
Edition
1st ed.
Extent
1 online resource (164 pages)
Form of item
online
Isbn
9781606491720
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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