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The Resource The Influence of Values on Consumer Behaviour : The value compass

The Influence of Values on Consumer Behaviour : The value compass

Label
The Influence of Values on Consumer Behaviour : The value compass
Title
The Influence of Values on Consumer Behaviour
Title remainder
The value compass
Creator
Subject
Language
eng
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
The Influence of Values on Consumer Behaviour : The value compass
Label
The Influence of Values on Consumer Behaviour : The value compass
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4626297
Publication
Copyright
Related Contributor
Related Location
Related Agents
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title -- Copyright -- Dedication -- Contents -- 1 Introduction -- PART I Literature review -- 2 Values, brands and culture -- 2.1 Introduction -- 2.2 A history of the values concept -- 2.3 The value theory of Schwartz: a coherent structure of compatible and conflicting value types -- 2.4 The ultimate motivation: a higher quality of life -- 2.5 Value activation -- 2.6 Brand values -- 2.7 The relation between brand values and consumer behaviour -- 2.8 Value congruence stimulates consumer behaviour -- 2.9 Brand values versus brand personality -- 2.10 The value system as universal framework -- 2.11 Conclusion -- PART II Values and the consumer -- 3 Development of the Value Compass -- 3.1 Introduction -- 3.2 The development of the Value Compass -- 3.3 Conclusion -- 4 Description of the Value Compass -- 4.1 Introduction -- 4.2 Fun versus function -- 4.2.1 Fun: hedonic values -- 4.2.2 Function: utilitarian values -- 4.3 Promotion of self-interest versus care for others -- 4.3.1 The pursuit of self-interest -- 4.3.2 The care for others -- 4.4 Concluding remarks on the differences between the Value Compass and Schwartz's value system -- 4.5 Value profle for the Netherlands -- 4.6 Conclusion 106 -- PART III Values and branding -- 5 Brand values and brand choice -- 5.1 Introduction -- 5.2 Method -- 5.3 Brand attachment -- 5.3.1 The structure of the brand attachment construct -- 5.3.2 Brand attachment and brand behaviour: descriptives -- 5.4 The brand value profile -- 5.4.1 The structure of the brand value profile -- 5.4.2 Illustration of the use of brand value profiles -- 5.5 The relation between brand values, brand attachment and behaviour -- 5.5.1 The influence of brand values on brand attachment -- 5.5.2 The mediating influence of brand attachement on brand behaviour -- 5.6 Conclusion -- 6 Value congruence -- 6.1 Introduction
  • 6.2 Personal values and brand attachment -- 6.3 Value congruence -- 6.4 The moderating effect of value centrality -- 6.5 Conclusion -- 7 Brand values versus brand personality -- 7.1 Introducion -- 7.2 Comparison of the Value Compass and the brand personality framework -- 7.3 Method -- 7.4 Values and personality traits: comparison of descriptives -- 7.5 Brand values versus brand personality -- 7.6 Conclusion -- PART IV The Value Compass and culture -- 8 Cross-cultural validity of the Value Compass -- 8.1 Introduction -- 8.2 Methodological considerations in cross-cultural testing -- 8.3 Design of the cross-cultural study -- 8.4 Construct equivalence of the Value Compass -- 8.5 Metric Equivalence of the Value Compass -- 8.5.1 Evidence of metric equivalence -- 8.5.2 Cross-cultural comparison of value priority rankings -- 8.5.3 Cross-cultural comparison of value ratings -- 8.6 Model structure equivalence of the Value Compass -- 8.6.1 Evidence of model structure equivalence -- 8.6.2 Model structure equivalence: visual inspection of the value space -- 8.7 Conclusion -- PART V Conclusion -- 9 Summary and conclusions -- 9.1 Introduction -- 9.2 Summary of findings -- 9.3 Limitations -- 9.4 Contribution to value theory -- 9.5 Contribution to marketing -- 9.6 Managerial implications -- Appendix -- Index
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Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4260320'}
Extent
1 online resource (245 pages)
Form of item
online
Isbn
9781317197072
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

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