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The Resource Strategic product creation : deliver customer satisfaction from every level of your company, Ronald L. Kerber and Timothy M. Laseter, with Max Russell

Strategic product creation : deliver customer satisfaction from every level of your company, Ronald L. Kerber and Timothy M. Laseter, with Max Russell

Label
Strategic product creation : deliver customer satisfaction from every level of your company
Title
Strategic product creation
Title remainder
deliver customer satisfaction from every level of your company
Statement of responsibility
Ronald L. Kerber and Timothy M. Laseter, with Max Russell
Creator
Contributor
Subject
Language
eng
Biography type
contains biographical information
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
TS170
LC item number
.K47 2007
Literary form
non fiction
Nature of contents
bibliography
Strategic product creation : deliver customer satisfaction from every level of your company, Ronald L. Kerber and Timothy M. Laseter, with Max Russell
Label
Strategic product creation : deliver customer satisfaction from every level of your company, Ronald L. Kerber and Timothy M. Laseter, with Max Russell
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780071486552&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2244278'}
Extent
xviii, 318 p.
Isbn
9780071486552
Isbn Type
(hardcover : alk. paper)
Lccn
2006030953
Other physical details
ill.
System control number
(OCoLC)71778959

Library Locations

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