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The Resource Strategic Marketing and Innovation for Indian MSMEs

Strategic Marketing and Innovation for Indian MSMEs

Label
Strategic Marketing and Innovation for Indian MSMEs
Title
Strategic Marketing and Innovation for Indian MSMEs
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
India Studies in Business and Economics Ser
Strategic Marketing and Innovation for Indian MSMEs
Label
Strategic Marketing and Innovation for Indian MSMEs
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4828424
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Contents -- About the Authors -- 1 Introduction to MSMEs -- Abstract -- 1.1 Evolution from SSIs to MSMEs -- 1.2 Small Scale Industry (SSI) in India -- 1.3 MSMEs -- 1.4 Contribution of MSME to Indian Economy -- 1.5 Background for the Study -- 1.6 Objectives of the Study -- 1.7 Imperative Need -- 1.8 Review Questions -- References -- 2 MSMEs-Innovation -- Abstract -- 2.1 Background -- 2.2 Imperatives for Innovations -- 2.3 Innovation in MSMEs: Theory and Trends -- 2.4 The Henderson-Clark Framework of Innovation for MSMEs -- 2.5 Need of Innovation for Indian MSMEs -- 2.6 India's Stand in Global Innovation Index -- 2.7 Objectives of Carrying Out Innovation by Indian MSMEs -- 2.8 Review Questions -- References -- 3 MSMEs-Strategic Marketing -- Abstract -- 3.1 Background -- 3.2 Strategic Marketing in Indian MSMEs: Theory and Trends -- 3.3 Need of Strategic Marketing for Indian MSMEs -- 3.4 Objectives of Carrying Out Strategic Marketing by Indian MSMEs -- 3.5 Review Questions -- References -- 4 MSMEs-Addressing Issues -- Abstract -- 4.1 MSMEs: Past Versus Present -- 4.2 Need of MSMEs for Indian Economic Growth -- 4.3 Inspiring Innovation in India's MSMEs -- 4.4 Growth Barriers for Our Indian MSMEs -- 4.5 Barriers to Innovation Aspects of Indian MSMEs -- 4.6 Issues That Need Immediate Attention from the Ministry of MSME -- 4.7 Review Questions -- References -- 5 Research Design -- Abstract -- 5.1 Need for the Research -- 5.2 Gap Identified with Reference to Strategic Marketing and Innovations Adopted by Indian MSMEs -- 5.3 Proposed Research Work -- 5.4 The Objectives of Research -- 5.5 Expected Contribution and Possible Direction of Research -- 5.6 Research Design Decision -- 5.7 Development of Constructs for Measurement -- 5.8 Constructs of Strategic Marketing -- 5.9 Constructs of Innovation Performance -- 5.10 Defining the Constructs
  • 5.11 Questionnaire Development -- 5.12 Review Questions -- Reference -- 6 Pilot Study-Assessment of Validity and Reliability -- Abstract -- 6.1 Data Collection for Pilot Study -- 6.2 The Applicability and Responsiveness of the Questionnaire -- 6.3 Data Preparation -- 6.4 Validity and Reliability in Measurement -- 6.4.1 Validity-Multitrait Multimethod Matrix -- 6.4.2 Reliability-Cronbach Alpha -- 6.5 Review Questions -- References -- 7 Main Study-Data Reduction and Confirmatory Factor Analysis -- Abstract -- 7.1 Data Collection For Main Study -- 7.2 Confirmatory Factor Analysis -- 7.3 Factor Loadings -- 7.4 Creating Summated Scales -- 7.5 Review Questions -- References -- 8 Main Study-Data Preparation and Preliminary Data Analysis -- Abstract -- 8.1 Creation of Summated Data and Transcription -- 8.2 Constructs of SM and Innovation -- 8.3 Preliminary Data Analysis -- 8.4 Basic Information Summary on Organization Features -- 8.5 Strategic Marketing and Innovation Performance Summary -- 8.5.1 Overall Strategic Marketing (SM) Performance of Organizations -- 8.5.2 Overall Innovation Performance of Organizations -- 8.6 Trend of Strategic Marketing and Innovation Performance -- 8.7 Review Questions -- 9 Main Study-Detailed Statistical Analysis by Multiple Regression -- Abstract -- 9.1 Research Design and Data -- 9.2 Assumptions in Multiple Regression Analysis -- 9.3 Linearity -- 9.4 Homoscedasticity -- 9.5 Normality -- 9.6 Estimating the Regression Model and Assessing the Overall Model Fit -- 9.7 Selection of a Method for Specifying the Regression Model to Be Estimated -- 9.8 Assessing the Statistical Significance of the Overall Model in Predicting the Dependent Variable -- 9.9 Determination of Outliers and Influential's -- 9.10 Running the Regression Excluding Outliers and Influentials
  • 9.11 Evaluating the Variate for the Assumptions of Regression Analysis -- 9.11.1 Linearity -- 9.11.2 Homoscedasticity -- 9.11.3 Normality -- 9.12 Measuring the Degree and Impact of Multicolinearity -- 9.13 Independence of Residuals -- 9.14 Summary of Assumptions and Model Fits -- 9.15 Review Questions -- References -- 10 Results and Discussion -- Abstract -- 10.1 Explanation with Multiple Regression -- 10.2 Interpreting the Regression Variate and Coefficient -- 10.3 MODEL 1-Strategic Marketing and Technological Innovation -- 10.4 MODEL 2-Strategic Marketing and Product Innovation -- 10.5 MODEL 3-Strategic Marketing and Process Innovation -- 10.6 MODEL 4-Strategic Marketing and System Innovation -- 10.7 MODEL 5-Strategic Marketing and Innovation Management -- 10.8 Overview of Results -- 10.9 General Comparison of All Models -- 10.10 Validating the Results -- 10.10.1 Model 1 Validation -- 10.10.2 Model 2 Validation -- 10.10.3 Model 3 Validation -- 10.10.4 Model 4 Validation -- 10.10.5 Model 5 Validation -- 10.11 Summary -- 10.12 Conclusions -- 10.13 Limitations of the Research -- 10.14 Direction for Future Research -- 10.15 End Notes -- 10.16 Review Questions -- Reference -- Annexure-I -- Index
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Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4387764'}
Extent
1 online resource (140 pages)
Form of item
online
Isbn
9789811035906
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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