Coverart for item
The Resource Sold American : consumption and citizenship, 1890-1945, Charles F. McGovern

Sold American : consumption and citizenship, 1890-1945, Charles F. McGovern

Label
Sold American : consumption and citizenship, 1890-1945
Title
Sold American
Title remainder
consumption and citizenship, 1890-1945
Statement of responsibility
Charles F. McGovern
Creator
Subject
Language
eng
Summary
At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. He argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship
Cataloging source
N$T
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Sold American : consumption and citizenship, 1890-1945, Charles F. McGovern
Label
Sold American : consumption and citizenship, 1890-1945, Charles F. McGovern
Link
http://www.jstor.org/stable/10.5149/9780807876640_mcgovern
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 465-521) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781469606040&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4334459'}
Extent
1 online resource (xv, 536 pages)
File format
unknown
Form of item
online
Isbn
9781469606040
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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