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The Resource Single market Europe : opportunities and challenges for business, (edited by) Spyros G. Makridakis and associates

Single market Europe : opportunities and challenges for business, (edited by) Spyros G. Makridakis and associates

Label
Single market Europe : opportunities and challenges for business
Title
Single market Europe
Title remainder
opportunities and challenges for business
Statement of responsibility
(edited by) Spyros G. Makridakis and associates
Contributor
Subject
Member of
Series statement
Jossey-Bass management series
Single market Europe : opportunities and challenges for business, (edited by) Spyros G. Makridakis and associates
Label
Single market Europe : opportunities and challenges for business, (edited by) Spyros G. Makridakis and associates
Publication
Note
'Published in collaboration with INSEAD, Fontainebleau, France'--T.p. verso
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Bibliography note
Includes bibliographical references and index
Contents
  • Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge -- Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis -- Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story -- Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larreche -- New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer -- Aligning strategic demands and corporate capabilities / Yves Doz -- Seizing opportunities : the changing role of strategy in European companies / Dominique Heau -- Managing across cultures and national borders / Andre Laurent -- Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead
  • Understanding the European consumer myths and realities / Pierre Valette-Florence -- Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis -- Forging a financial and monetary union / Charles Wyplosz -- Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra -- The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani -- Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis
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Dimensions
24 cm.
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{'f': 'http://opac.lib.rpi.edu/record=b1217846'}
Edition
1st ed.
Extent
xxiv, 369 p.
Isbn
9781555423438
Isbn Type
(alk. paper)
Lccn
90-24419
Other physical details
ill.

Library Locations

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