Coverart for item
The Resource Shoppernomics : how to shorten and focus the shoppers' routes to purchase, Roddy Mullin and Colin Harper, (electronic resource)

Shoppernomics : how to shorten and focus the shoppers' routes to purchase, Roddy Mullin and Colin Harper, (electronic resource)

Label
Shoppernomics : how to shorten and focus the shoppers' routes to purchase
Title
Shoppernomics
Title remainder
how to shorten and focus the shoppers' routes to purchase
Statement of responsibility
Roddy Mullin and Colin Harper
Creator
Contributor
Author
Subject
Language
eng
Summary
Based on research and case studies from the U.S. and U.K., the authors examine the paths taken by potential buyers. They describe the key drivers and barriers on the journey to purchase as well as identify the need to get key messages, key partners and key media all working together to create a framework for success. The authors also challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. This book reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. --
Additional physical form
Available also in a print ed.
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Shoppernomics : how to shorten and focus the shoppers' routes to purchase, Roddy Mullin and Colin Harper, (electronic resource)
Label
Shoppernomics : how to shorten and focus the shoppers' routes to purchase, Roddy Mullin and Colin Harper, (electronic resource)
Publication
Note
Title from title screen
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Color
other
Computer file characteristics
Computer document.
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781472424860&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315590'}
Form of item
online
Isbn
9781472424860
Isbn Type
(ebook)
Issuing body
Digitized and made available by: Books24x7.com.
Specific material designation
remote
System details
Mode of access: Internet via World Wide Web
Type of computer file
Text.

Library Locations

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      42.729766 -73.682577
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