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The Resource Selfish, scared & stupid : stop fighting human nature and increase your performance, engagement and influence, Dan Gregory & Kieran Flanagan

Selfish, scared & stupid : stop fighting human nature and increase your performance, engagement and influence, Dan Gregory & Kieran Flanagan

Label
Selfish, scared & stupid : stop fighting human nature and increase your performance, engagement and influence
Title
Selfish, scared & stupid
Title remainder
stop fighting human nature and increase your performance, engagement and influence
Statement of responsibility
Dan Gregory & Kieran Flanagan
Title variation
Selfish, scared and stupid
Creator
Contributor
Author
Subject
Language
eng
Summary
This book is for readers interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior. It answers questions about why the public sometimes fails to engage despite data suggesting otherwise, why new products end up on clearance shelves and why great salespeople often fall short of monthly targets. The book will help readers: learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail; discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures; examine the link between fear and the unknown, including strategies for quelling fears and turning them into action; and learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist. The book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Selfish, scared & stupid : stop fighting human nature and increase your performance, engagement and influence, Dan Gregory & Kieran Flanagan
Label
Selfish, scared & stupid : stop fighting human nature and increase your performance, engagement and influence, Dan Gregory & Kieran Flanagan
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780730312796&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315770'}
Extent
1 online resource
Form of item
online
Isbn
9780730312796
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustration
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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