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The Resource Retail marketing strategy : delivering shopper delight, Constant Berkhout

Retail marketing strategy : delivering shopper delight, Constant Berkhout

Label
Retail marketing strategy : delivering shopper delight
Title
Retail marketing strategy
Title remainder
delivering shopper delight
Statement of responsibility
Constant Berkhout
Creator
Author
Subject
Language
eng
Summary
"Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant. Retail Marketing Strategy bases shopper marketing strategy on customer insights, resulting in elevated consumer satisfaction and a more effective shopping environment. Using five key elements, author Constant Berkhout presents solutions to questions in retail, including how to innovate, how to develop new ways to interact with customers across multiple channels, and how to replicate online success stories." --
Assigning source
Portion of summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Retail marketing strategy : delivering shopper delight, Constant Berkhout
Label
Retail marketing strategy : delivering shopper delight, Constant Berkhout
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780749476922&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316509'}
Edition
1st Edition.
Extent
1 online resource (xv, 277 pages)
Form of item
online
Isbn
9780749476922
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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