Coverart for item
The Resource Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Label
Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Title
Retail Brand Equity and Loyalty
Title remainder
Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Creator
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Handel und Internationales Marketing Retailing and International Marketing
Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Label
Retail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4674434
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Foreword -- Acknowledgements -- Content -- Figures -- Tables -- Abbreviations -- A. Introduction -- 1. Focus and Relevance -- 2. Research Gaps and Literature Review -- 2.1. Overview -- 2.2. Retail Brand Equity and Retail Image in Retail Sectors -- 2.3. Perceived Value and Retail Brand Equity in Retailing -- 2.4. Cross-channel Effects in Multichannel Retailing -- 2.5. General Research Objectives -- 3. Structure and Contribution of the Studies -- 3.1. Predictors and Effects of Retail Brand Equity -- 3.2. Reciprocal Effects of Perceived Value and Retail Brand Equity -- 3.3. Interdependent Effects of Multichannel Retailers' Brand Beliefs and Retail Brand Equity -- 4. Further Remarks -- B. Study 1: Sector-specific Antecedents of Retail Brand Equity -- 1. Introduction -- 2. Conceptual Framework and Hypothesis Development -- 2.1. Specific Attributes and Retail Brand Equity in Retail Sectors -- 2.2. Retail Brand Equity Effects in Retail Sectors -- 3. Empirical Study -- 3.1. Context and Sampling Method -- 3.2. Measurement -- 3.3. Method -- 3.4. Results -- 4. Discussion and Conclusions -- 5. Limitations and Directions for Further Research -- C. Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- 1. Introduction -- 2. Conceptual Framework and Hypothesis Development -- 2.1. Reciprocity between Perceived Value and Retail Brand Equity and their Effects on Loyalty -- 2.2. Utilitarian and Hedonic Value in Retail Sectors -- 3. Empirical Studies -- 3.1. Sample Designs -- 3.2. Measurements -- 3.3. Method -- 3.4. Results -- 4. General Discussion -- 4.1. Theoretical Implications -- 4.2. Managerial Implications -- 5. Limitations and Further Research -- D. Study 3: Interdependencies within Multichannel Retail Structures -- 1. Introduction -- 2. Conceptual Framework and Hypothesis Development
  • 2.1. Crosswise Effects within Channel Structures and the Paths to Conative Loyalty -- 2.2. Paths within Strong and Weak Offline and Online Channels -- 2.3. Reciprocity between Offline and Online Retail Brand Equity in Retail Sectors -- 3. Empirical Studies -- 3.1. Stimulus Development and Pretests -- 3.2. Sample and Procedure -- 3.3. Measurements -- 3.4. Method -- 3.5. Results -- 4. General Discussion -- 4.1. Implications of Crosswise Interdependencies -- 4.2. Implications of Reciprocal Interdependencies -- 4.3. Managerial Implications -- 5. Limitations and Directions for Further Research -- E. Final Remarks -- 1. Discussion and Conclusions -- 1.1. Core Results -- 1.2. Theoretical Implications -- 1.3. Managerial Implications -- 2. Further Research -- References -- Appendix -- 1. Study 1: Sector-specific Antecedents of Retail Brand Equity -- 1.1. Rival Models -- 2. Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- 2.1. Item Parceling for the Perceived Value Scale -- 2.2. Reliability and Validity Tests for the Utilitarian and Hedonic Value Models -- 2.3. Measurement Invariance of Utilitarian and Hedonic Value Models -- 2.4. Endogeneity Test -- 2.5. Common Method Variance -- 3. Study 3: Interdependencies within Multichannel Retail Structures -- 3.1. Characteristics of the Selected Retailers -- 3.2. Item Parceling of the Offline and Online Brand Belief Dimensions -- 3.3. Measurement Invariance -- 3.4. Common Method Variance -- 3.5. Endogeneity Tests -- 3.6. Description of the Cross-Lagged Design -- 3.7. Manipulation Check -- 3.8. Additional Models: Offline and Online Purchase Intentions
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Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4386021'}
Extent
1 online resource (215 pages)
Form of item
online
Isbn
9783658150372
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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