Coverart for item
The Resource Realty blogging : build your brand and outsmart your competition, Richard Nacht and Paul Chaney

Realty blogging : build your brand and outsmart your competition, Richard Nacht and Paul Chaney

Label
Realty blogging : build your brand and outsmart your competition
Title
Realty blogging
Title remainder
build your brand and outsmart your competition
Statement of responsibility
Richard Nacht and Paul Chaney
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD1380.6
LC item number
.N33 2007
Literary form
non fiction
Realty blogging : build your brand and outsmart your competition, Richard Nacht and Paul Chaney
Label
Realty blogging : build your brand and outsmart your competition, Richard Nacht and Paul Chaney
Publication
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Contents
Blogging as a strategic real estate marketing tool -- Blogs and technology -- Ten strategic benefits -- Conclusion -- Search engine marketing -- Search engine value -- Expert's Tip---How to find good keywords -- Expert's tip--Tag your posts for Technorati -- Expert's tip---Generate the best backlinks -- Case study---Chris Bubny -- Case study---David Crockett -- Tags and permalinks -- Blog post content -- Blog-specific search engines -- Expert's tip---register your blog -- Pinging -- Conclusion -- Direct communication -- Blogs create relationships -- Blogs---personalization supercharged -- Blog writing tips -- Blog post formats -- Expert's tip---blog writing suggestions -- Determine your blog's mission -- Conclusion -- Brand Building -- Build your brand by creating an online persona -- Expert's tip---build your personal brand -- Build your brand by promoting conversation -- Build your brand through word-of-mouth (WOM) marketing -- Build your brand through connections -- Build your brand by creating communities -- Build your brand cost-effectively -- Expert's tip---use a blog for recruiting purposes -- Partner with your customer -- Expert's tip---build a partnership with your customers -- Conclusion -- Competitive differentiation -- Three examples -- Create a vendor portal -- Revisiting the community portal -- Create an experts' blog channel -- Listing appointments -- New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---Charlene Li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs versus websites -- Expert's tip---use listings with blogs -- Community blogging as a farming tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media and public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without "pitching" -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward / by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E Really simple syndication (RSS) and how to use it
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780071478953&userID=ebsco-test&password=ebsco-test
Dimensions
23 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2160653'}
Extent
xx, 199 p.
Isbn
9780071478953
Isbn Type
(pbk. : alk. paper)
Lccn
2006019832
Other physical details
ill.
System control number
(OCoLC)70174866

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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