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The Resource Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence, edited by William N. Elwood

Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence, edited by William N. Elwood

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Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence
Title
Public relations inquiry as rhetorical criticism
Title remainder
case studies of corporate discourse and social influence
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edited by William N. Elwood
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Series statement
Praeger series in political communication,
Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence, edited by William N. Elwood
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Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence, edited by William N. Elwood
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Bibliography note
Includes bibliographical references (p. (295)-325) and index
Contents
Public relations is a rhetorical experience : the integral principle in case study analysis / William N. Elwood -- Scandalous rhetorics / Barry Brummett -- Mobil's epideictic advocacy : 'observations' of Prometheus bound / Richard E. Crable and Steven L. Vibbert -- The engineering of outrage : mediated constructions of risk in the Alar controversy / Jamie Press Lacey and John T. Llewellyn -- 'I am a scientologist' : the image management of identity / Jeffrey L. Courtright -- Plastic as planet-saving 'natural resource' : advertising to recycle an industry's reality / Patricia Paystrup -- From 'we didn't do it' to 'it's not our fault' : the use of apologia in public relations crises / Keith Michael Hearit -- Philip Morris Magazine : an innovation in grass roots issue management / Rachel L. Holloway -- Janus in the looking glass : the management of organizational identity in corporate recruitment videos / Theresa A. Russell-Loretz -- The rhetoric of indoctrination : a critical analysis of new employee orientation / Mitchell S. McKinney -- SANE/Freeze, issue status, and rhetorical diversification / Michael F. Smith -- Issue management during corporate mergers : a case study of AT&T and NCR / Kelly Fudge -- Communication in ballot issue campaigns : a rhetorical analysis of the 1991 Cincinnati public schools levy campaign / Jeffrey P. Joiner and Kathlee M. German -- Public relations and the ethics of the moment : the anatomy of a local ballot issue campaign / William N. Elwood -- Critical theory in public relations inquiry : future directions for analysis in a public relations context / Kathleen M. German
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24 cm.
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{'f': 'http://opac.lib.rpi.edu/record=b1279370'}
Extent
xi, 333 p.
Isbn
9780275951504
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(pbk)
Lccn
94-42837

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