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The Resource Profiting From Services and Solutions : What Product-Centric Firms Need to Know

Profiting From Services and Solutions : What Product-Centric Firms Need to Know

Label
Profiting From Services and Solutions : What Product-Centric Firms Need to Know
Title
Profiting From Services and Solutions
Title remainder
What Product-Centric Firms Need to Know
Creator
Contributor
Subject
Language
eng
Summary
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Profiting From Services and Solutions : What Product-Centric Firms Need to Know
Label
Profiting From Services and Solutions : What Product-Centric Firms Need to Know
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=1753367
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover -- Contents -- List of Figures and Tables -- Preface -- Chapter 1: Introduction -- Chapter 2: The Service Infusion Continuum -- Chapter 3: Company Configuration for Services and Solutions -- Chapter 4: Capabilities -- Chapter 5: Customization -- Chapter 6: Collaboration with Customers -- Chapter 7: Challenges to Offering New Services and Solutions -- Chapter 8: Conclusion -- Appendix 1: Research Approach, Resources, and Methodology -- Appendix 2: Company Interview Guide -- About the Authors -- Notes -- References -- Index -- Ad Page -- Cover
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781606497494&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4369781'}
Extent
1 online resource (134 pages)
Form of item
online
Isbn
9781606497494
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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