Coverart for item
The Resource Product and market development for subsistence marketplaces, edited by José Antonio Rosa, Madhubalan Viswanathan

Product and market development for subsistence marketplaces, edited by José Antonio Rosa, Madhubalan Viswanathan

Label
Product and market development for subsistence marketplaces
Title
Product and market development for subsistence marketplaces
Statement of responsibility
edited by José Antonio Rosa, Madhubalan Viswanathan
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
UKM
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Advances in international management,
Series volume
v. 20
Product and market development for subsistence marketplaces, edited by José Antonio Rosa, Madhubalan Viswanathan
Label
Product and market development for subsistence marketplaces, edited by José Antonio Rosa, Madhubalan Viswanathan
Publication
Note
Includes selected conference papers
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Bibliography note
Includes bibliographical references
Contents
  • Understanding subsistence marketplaces : exploring the contributions of participatory action research
  • Julie L. Ozanne and Bige Saatcioghu
  • Impact of entrepreneurship development through corporate interventions : an assessment of the case of the HLL's Project Shakti
  • M.J. Xavier, J. Raja and S. Usha Nandhini
  • Participatory research methods for subsistence consumers
  • Edward McKenzie Abbey and Sharmin Attaran
  • Microcredit through the feminist lens : toward a more equitable approach to social entrepreneurship
  • Ina Freeman and Nancy Higginson
  • Marketing in subsistence markets : innovation through decentralization and externalization
  • Robin Ritchie and Srinivas Sridharan
  • Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
  • Market orientation and performance in low-income countries : the case of Zimbabwean retailers
  • Steven Michael Burgess and Pfavai Nyajeka
  • Univever's business in India's subsistence economies
  • Rohithari Rajan
  • Toward more responsive organizations : openness to change and culture preservation in subsistence and developing economies
  • Charles M. Wood
  • Consumption and environmental degradation : a long-term view
  • Kanwalroop Kathy Dhanda and Ronald Paul Hill
  • Market disintermediation and producer value capture : the case of fair trade coffee in Nicaragua, Peru, and Guatemala
  • Eric J. Arnould, Alejandro Plastina and Dwayne Ball
  • Madhubalan Miswanathan and José Antonio Rosa
  • Understanding product and market interactions in subsistence marketplaces : a study in South India
  • Madhubalan Miswanathan
  • A family systems interpretation of how subsistence consumers manage : the case of South Africa
  • Julie A. Ruth and Rachel Oakley Hsiung
  • Potential vulnerabilities of U.S. Subsistence consumers to persuasive marketing communications
  • Jerome D. Williams, William J. Qualls and Nakeisha Ferguson
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780762313969&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2364130'}
Extent
xv, 340 p.
Isbn
9780762313969
Isbn Type
(hbk.)
Other physical details
ill.
System control number
(OCoLC)123374971

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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