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The Resource Private label strategy : how to meet the store brand challenge, Nirmalya Kumar, Jan-Benedict E.M. Steenkamp

Private label strategy : how to meet the store brand challenge, Nirmalya Kumar, Jan-Benedict E.M. Steenkamp

Label
Private label strategy : how to meet the store brand challenge
Title
Private label strategy
Title remainder
how to meet the store brand challenge
Statement of responsibility
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
K855 2007
Literary form
non fiction
Nature of contents
bibliography
Private label strategy : how to meet the store brand challenge, Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Label
Private label strategy : how to meet the store brand challenge, Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references (p. [231]-247) and index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781422101674&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2244600'}
Extent
xvii, 270 p.
Isbn
9781422101674
Lccn
2006023780
Other physical details
ill.
System control number
(OCoLC)70718279

Library Locations

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      42.729766 -73.682577
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