Coverart for item
The Resource Principles of marketing, Philip Kotler, Gary Armstrong

Principles of marketing, Philip Kotler, Gary Armstrong

Label
Principles of marketing
Title
Principles of marketing
Statement of responsibility
Philip Kotler, Gary Armstrong
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K6314 1996
Literary form
non fiction
Nature of contents
bibliography
Principles of marketing, Philip Kotler, Gary Armstrong
Label
Principles of marketing, Philip Kotler, Gary Armstrong
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Accompanying material
1 computer optical disc (4 3/4 in.)
Bibliography note
Includes bibliographical references and indexes
Contents
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780130283290&userID=ebsco-test&password=ebsco-test
Dimensions
28 cm. +
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1758115'}
Edition
9th ed.
Extent
xxxi, 785, [53] p.
Isbn
9780130283290
Lccn
00027875
Other physical details
col. ill.
System details
System requirements for CD-ROM: Windows 95, 98, NT, or 2000

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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