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The Resource Pricing decisions in small business, W. Warren Haynes

Pricing decisions in small business, W. Warren Haynes

Label
Pricing decisions in small business
Title
Pricing decisions in small business
Statement of responsibility
W. Warren Haynes
Creator
Subject
Genre
Language
eng
Summary
These studies, which originated from research on approximately 100 firms earned on at the University of Kentucky under a grant from the Small Business Administration, are an empirical examination of decision making in the small firm. The practices revealed by the investigation have been analyzed within the theoretic framework of managerial economics. The studies make suggestions for improvements that take into account the limited resources of small firms. A third study, Investment Decisions in Small Business by Martin B. Solomon, will be published at a later date. Pricing Decisions in Small Bus
Cataloging source
EBLCP
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Pricing decisions in small business, W. Warren Haynes
Label
Pricing decisions in small business, W. Warren Haynes
Link
http://www.jstor.org/stable/10.2307/j.ctt130j9b3
Publication
Related Contributor
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Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; Title; Copyright; FOREWORD; ACKNOWLEDGMENTS; CONTENTS; 1. INTRODUCTION; Method of Study; Relation to Price Theory and Managerial Economics; PART I; 2. SOME PRESCRIPTIVE VIEWS ON PRICING; Naive Full-Cost Pricing; Naive Going-Rate Rules; Marginalism in Pricing; Orientation to the future; Separation of fixed and variable costs; Opportunity costs; Demand considerations; Market structure; The incremental cost-incremental revenue rules; Sophisticated Full-Cost Pricing; Sophisticated Going-Rate Pricing; Conclusions; 3. COST AND DEMAND IN SMALL BUSINESS PRICING: THE CASE STUDIES
  • Some General Conclusions from the Case StudiesFull-Cost Pricing with Modifications; Cases of the Rigid Adherence to Full Costs; Full Costs as Resistance Points or Reference Points; Markups on Wholesale Cost: ""Gross Margin Pricing""; Varying Markups by Customers and Product Lines; Pricing without Markups; Trial and Error and Other Demand Indicators; A Note on Flexibility, Adaptability, and Mechanical Decision Rules; Conclusions; 4. MARGINALISM AND PROFIT MAXIMIZATION IN SMALL BUSINESS PRICING; Direct Measurements of Marginal Values; Subjective Marginalism
  • Two Steps in Full-Cost Pricing: A Partial Reconciliation with MarginalismShortrun versus Longrun Factors in Pricing; Profit Maximization; Conclusions on Marginalism and Profit Maximization; Comparisons with Other Conclusions; 5. MARKET STRUCTURE; A Classification of Cases; Monopoly; Oligopoly; Monopolistic competition; Hybrids; Analysis of Central Issues; The competitive character of small business; The relevance of the kinked-demand theory; Full costs as a control over competition; Approximations to pure competition; The relevance of the concept of monopolistic competition; Conclusion
  • 6. CONCLUSION: THE PRESCRIPTIVE IMPLICATIONS OF THE STUDYRelation to Previous Studies; Contributions to Price Policy; Individualization of pricing: cross-sectional flexibility; Flexibility of prices over time; Longrun welfare of the firm; Complementary sales and company ""image""; Avoidance of full-cost pricing; Attention to demand and competition; Sources of information on demand; Relating prices to the product's life cycle; Pricing and Incremental Reasoning; PART II; THE INDIVIDUAL CASE STUDIES; Five Garden and Landscape Nurseries; Four Automobile Repair Shops
  • Three Other Repair Service CompaniesThree Entertainment Service Companies; Four Miscellaneous Service Companies; Seven Contractors; Seven Hardware Stores; Three Gift Shops; Four Department Stores and Departmentalized Specialty Stores; Five Men's Clothing Stores; Eight Miscellaneous Retailers; Two Mixed Sales and Service Outlets; Six Wholesalers; Seven Printing Companies; Five Furniture Manufacturers; Eight Building Supplies Manufacturers; Two Flour Mills and a Meatpacker; Five Miscellaneous Manufacturers; INDEX; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; V; W
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{'f': 'http://opac.lib.rpi.edu/record=b4342965'}
Extent
1 online resource (165 pages)
File format
unknown
Form of item
online
Isbn
9780813163062
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
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unknown
Sound
unknown sound
Specific material designation
remote

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