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The Resource Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin

Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin

Label
Open innovation : new product development essentials from the PDMA
Title
Open innovation
Title remainder
new product development essentials from the PDMA
Statement of responsibility
edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Contributor
Editor
Subject
Language
eng
Summary
A clear, practical guide to implementing Open Innovation for new product development, this book is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions, Customer immersion and interaction, Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth. --
Assigning source
Edited summary from book
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Label
Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Link
http://catalogimages.wiley.com/images/db/jimages/9781118770771.jpg
Publication
Copyright
Note
Versions from some providers lack index
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118947166&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316106'}
Extent
1 online resource (xxii, 361 pages)
Form of item
online
Isbn
9781118947166
Lccn
2014035656
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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