Coverart for item
The Resource Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin

Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin

Label
Open innovation : new product development essentials from the PDMA
Title
Open innovation
Title remainder
new product development essentials from the PDMA
Statement of responsibility
edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Contributor
Editor
Subject
Language
eng
Summary
"Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions, Customer immersion and interaction, Collaborative product design and development, Innovation networks, rewards, and incentives. "--
Assigning source
Provided by publisher
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.O64 2014
Literary form
non fiction
Nature of contents
bibliography
Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Label
Open innovation : new product development essentials from the PDMA, edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118770771&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3622951'}
Extent
xxii, 361 pages
Isbn
9781118770771
Lccn
2014018425
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)875249095

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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