Coverart for item
The Resource New Media and China's Social Development

New Media and China's Social Development

Label
New Media and China's Social Development
Title
New Media and China's Social Development
Creator
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Research Series on the Chinese Dream and China's Development Path Ser
New Media and China's Social Development
Label
New Media and China's Social Development
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=5089253
Publication
Copyright
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Related Location
Related Agents
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • "Series Preface" -- "Preface" -- "Acknowledgements" -- "Contents" -- "Editing Committee" -- "Editor-in-Chief" -- "Deputy Editors-in-Chief" -- "Editors" -- "1 Review of 20 Years of Internet Development in China" -- "1.1 Pioneering Efforts in Internet Technology" -- "1.1.1 Earliest Application Endeavors" -- "1.1.2 Creating Chinaâ{u0080}{u0099}s Top-Level Domain Name CN" -- "1.1.3 Full-Function Interconnection into International Network" -- "1.2 Progress Towards Informatization" -- "1.2.1 Opening of ChinaPAC" -- "1.2.2 Construction of Four Internet Backbone Networks in China" -- "1.2.3 Issuance of Chinaâ{u0080}{u0099}s Network Regulations" -- "1.2.4 Emergence and Development of Internet Media in China" -- "1.3 Infrastructural and Institutional Improvements" -- "1.3.1 Better Network Management System" -- "1.3.2 Interconnection of Four Backbone Networks" -- "1.4 Leapfrogging Internet Development and Applications" -- "1.4.1 Network Infrastructure Keeps Improving" -- "1.4.2 SNS is Flourishing" -- "1.4.3 Micro-Messaging Social Network Develop with Great Momentum" -- "1.4.4 Mobile Internet Develops Rapidly" -- "1.4.5 Chinese Internet Companies Cut a Figure in International Stage" -- "1.5 Innovation in High Gear" -- "1.5.1 Exploration for IOT" -- "1.5.2 Exploration for Cloud Technology" -- "1.5.3 Exploration for 5G Network" -- "1.6 Conclusion" -- "References" -- "2 Survey of Chinese Internet Usersâ{u0080}{u0099} Internet-Using Habits" -- "2.1 Method of Survey" -- "2.2 Internet Access Equipment" -- "2.3 Types of Media Accessed by Interviewees" -- "2.3.1 Access Rate: The Interviewees Had the Highest Access Rate of TV and a Low Rate of Newspaper, Radio and Magazine" -- "2.3.2 Average Daily Use: Internet  greaterthan  TV  greaterthan  Radio  greaterthan  Magazine  greaterthan  Newspaper" -- "2.4 Intervieweesâ{u0080}{u0099} Motives of Internet Use" -- "2.5 Intervieweesâ{u0080}{u0099} Use of Social Applications"
  • "2.6 Main Channels for Interviewees to Obtain Information About Public Events" -- "2.7 Conclusion" -- "Reference" -- "3 Transformation and Development of Traditional Media in New Media Environment" -- "3.1 Impact and Challenge from New Media to Traditional Media" -- "3.1.1 Impact of New Media on Information Transmission Model: From â{u0080}{u009C}Being Selectedâ{u0080}{u009D} to â{u0080}{u009C}Proactive Expressionâ{u0080}{u009D}" -- "3.1.2 Impact of New Media on Agenda Setup: From â{u0080}{u009C}Approvalâ{u0080}{u009D} to Independent Decision of Topics" -- "3.1.3 Impact of New Media on Habits Of Information Reception: From â{u0080}{u009C}Readingâ{u0080}{u009D} to â{u0080}{u009C}Browsingâ{u0080}{u009D}" -- "3.1.4 Impact of New Media on Profit Model: From â{u0080}{u009C}Two-Time Saleâ{u0080}{u009D} to â{u0080}{u009C}Free + Chargeâ{u0080}{u009D}" -- "3.2 Transformation and Development of Newspapers in New Media Environment" -- "3.2.1 Initial Attempts at â{u0080}{u009C}Onlineâ{u0080}{u009D} and â{u0080}{u009C}Electronicâ{u0080}{u009D} Newspaper" -- "3.2.2 Independent Operation of Newspaperâ{u0080}{u0099}s Official Website" -- "3.2.3 Extension of Newspaper Media to Mobile Device" -- "3.2.4 Newspaper Groupâ{u0080}{u0099}s Transformation into Omnimedia" -- "3.3 Transformation and Development of Magazine in New Media Environment" -- "3.3.1 Implementing Technical Reform of e-Magazine to Meet New Reader Needs" -- "3.3.2 Developing Multimedia Online Magazine to Provide New-Type Online Video and Audio Experience" -- "3.3.3 Expanding Scale to Make Magazine Corporations More Competitive" -- "3.4 Transformation and Development of Radio in New Media Environment" -- "3.4.1 Reforming Transmission Model Through Cross-Media Cooperation" -- "3.4.2 Making Radio More â{u0080}{u009C}Mobileâ{u0080}{u009D} to Push Programs More Accurately" -- "3.4.3 Making Radio More Interactive and Related to Make Programs More Popular with the Audience" -- "3.5 Transformation and Development of TV in New Media Environment" -- "3.5.1 Enhancing Cooperation with the Internet to Realize Resource Optimization and Integration"
  • "3.5.2 Actively Cooperating with Online Media to Increase Joint Benefits Through Online-Offline Integration" -- "3.5.3 Integrating and Sharing Programs Through â{u0080}{u009C}Integration of Three Screensâ{u0080}{u009D}" -- "3.6 Conclusion" -- "References" -- "4 A Study of Political Participation in New Media Environment Among Chinese Citizens" -- "4.1 New Media and Transformation of the Environment for Citizensâ{u0080}{u0099} Political Participation" -- "4.1.1 Political Structure: Decentralized and Flattened" -- "4.1.2 Information Landscape: Open and Node-Based" -- "4.1.3 Transmission Environment: Concealed and Discrete" -- "4.1.4 Participation Structure: Intermediary-Free and Interactive" -- "4.2 New Media and New Forms of Citizensâ{u0080}{u0099} Political Participation" -- "4.2.1 Online Watching: Unorganized Collective Political Participation" -- "4.2.2 Online Mobilization: Political Participation That Leads to Offline Collective Behaviors" -- "4.2.3 Online Supervision: Political Participation That Supervises Public Power" -- "4.3 Misunderstanding in the Interaction Between Government and Public Opinion in New Media Environment and Countermeasures" -- "4.3.1 â{u0080}{u009C}Fearâ{u0080}{u009D} Versus â{u0080}{u009C}Respectâ{u0080}{u009D}" -- "4.3.2 â{u0080}{u009C}Preventionâ{u0080}{u009D} Versus â{u0080}{u009C}Attentionâ{u0080}{u009D}, â{u0080}{u009C}Participationâ{u0080}{u009D} and â{u0080}{u009C}Communicationâ{u0080}{u009D}" -- "4.3.3 â{u0080}{u009C}Followingâ{u0080}{u009D} Versus â{u0080}{u009C}Easingâ{u0080}{u009D}" -- "4.3.4 â{u0080}{u009C}Handlingâ{u0080}{u009D} Versus â{u0080}{u009C}Utilizationâ{u0080}{u009D}" -- "4.4 Conclusion" -- "References" -- "5 A Study of Online Public Opinion in &!blank -- New Media Environment" -- "5.1 Prominent Features of Online Public Opinion" -- "5.1.1 Subject of Public Opinion: the Public Is More Aware of Democracy and the Rule of Law and More Capable of Political Participation" -- "5.1.2 Environment of Public Opinion: Omnimedia Landscape Takes Shape and Ecology of Chinese Public Opinions Is Reshaped"
  • "5.1.2.1 Omnimedia Landscape Takes Shape and New Media Become Top Choice for Expressing Public Interests" -- "5.1.2.2 New Media Become Top Source of Information in Public Events and Mainstream Media in Chinese Society" -- "5.1.2.3 Decentralization and Centralization Coexist and Opinion Leaders Become Key Nodes in Public Opinion transmission" -- "5.1.3 Effects of Public Opinion: Influence of Online Public Opinion Is Concentrated and Magnified to Affect Public Affairs and Policy Agenda" -- "5.2 Mechanism for the Formation and Evolution of Online Public Opinion" -- "5.2.1 Forming Mechanism of Online Public Opinion" -- "5.2.1.1 Social Mentality" -- "5.2.1.2 Focal Events" -- "5.2.2 Driving Mechanism of Online Public Opinion" -- "5.2.3 Traditional Media" -- "5.2.3.1 Handlerâ{u0080}{u0099}s Intervention" -- "5.2.3.2 Opinion Leaders" -- "5.2.4 Stopping Mechanism of Online Public Opinion" -- "5.3 Problems in Handling Online Public Opinions" -- "5.4 Measures for Guiding Online Public Opinion" -- "5.4.1 Following the 3T Principle on Information Release and Caring for Internet Usersâ{u0080}{u0099} Sentiments and Reactions" -- "5.4.2 Looking at Online Public Opinions Correctly and Adopting a Cooperative Rather Than Confrontational Attitude" -- "5.4.3 Improving the Capability of Dispelling Rumors and Actively Utilizing New Media to Disprove Them" -- "5.4.4 Promoting the Communication and Cooperation with Opinion Leaders and Urging Them to Play a Positive Role" -- "5.4.5 Strengthening Topic Management, Setting Agenda Scientifically and Guiding Public Opinions Effectively" -- "5.4.6 Placing Equal Importance on Traditional and New Media and Delivering the Mediaâ{u0080}{u0099}s Positive Energy Through Multiple Channels" -- "5.5 Conclusion" -- "References" -- "6 Evolution and Development of Business Models in New Media Environment" -- "6.1 Evolution and Development of Business Models of Chinese Portals"
  • "6.1.1 The Rise and Falls of Chinese Portals" -- "6.1.2 Self-rescue and Reform of Comprehensive Portals" -- "6.1.2.1 Searching for New Main Businesses and Profit Models" -- "6.1.2.2 Building New Portals in the Age of Mobile Internet: News App" -- "6.1.3 Bright Prospects for Specialized and Local Portals" -- "6.2 Evolution and Development of Chinese Search Engineâ{u0080}{u0099}s Business Model" -- "6.2.1 Changes in Chinese Search Engine Market" -- "6.2.2 Evolution of Business Model of Chinese Search Engines: Taking Baidu.com for Example" -- "6.3 Evolution and Development of E-Commerce" -- "6.3.1 Operating Models of E-commerce" -- "6.3.1.1 B2C Model (Economic Organization/Consumer)" -- "6.3.1.2 B2B Model (Business/Business)" -- "6.3.1.3 C2C Model (Customer/Customer)" -- "6.3.1.4 P2C Model (Product/Consumer)" -- "6.3.1.5 B2A (B2G) Model (Government Procurement)" -- "6.3.1.6 O2O Model (Online To Offline)" -- "6.3.1.7 B2T Model (Business/Team)" -- "6.3.2 Taobao.com: A Legendary E-commerce Website" -- "6.3.3 Jd.com: From A Zhongguancun Store To An E-commerce Leader" -- "6.4 Evolution and Development of Internet Finance" -- "6.4.1 Transformation of Payment Model: Third-party Payment Platform" -- "6.4.2 Transformation of Wealth Management Model: Online Wealth Management" -- "6.4.3 Transformation of Loan Model: Online Loan" -- "6.4.4 Emergence of New Financing Model: Online Crowd Funding" -- "6.5 Conclusion" -- "References" -- "7 Reform and Expansion of Marketing in New Media Environment" -- "7.1 Reform of Marketing Ideas in New Media Environment" -- "7.1.1 Event Marketing: Shift Toward Social Media Marketing" -- "7.1.2 Content Marketing: Evolution Toward Panoramic Marketing" -- "7.1.3 Data Marketing: Progress Toward Digital Intelligence" -- "7.2 Innovation in Marketing Platform in New Media Environment" -- "7.2.1 Microblog Marketing"
  • "7.2.1.1 Zhou Hongyi Condemned Kingsoft: â{u0080}{u009C}Chinaâ{u0080}{u0099}s First Case of Microblog Marketingâ{u0080}{u009D}"
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Dimensions
unknown
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{'f': 'http://opac.lib.rpi.edu/record=b4389304'}
Extent
1 online resource (194 pages)
Form of item
online
Isbn
9789811039942
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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