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The Resource Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson

Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson

Label
Mass affluence : seven new rules of marketing to today's consumer
Title
Mass affluence
Title remainder
seven new rules of marketing to today's consumer
Statement of responsibility
Paul Nunes, Brian Johnson
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.1
LC item number
.N86 2004
Literary form
non fiction
Nature of contents
bibliography
Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson
Label
Mass affluence : seven new rules of marketing to today's consumer, Paul Nunes, Brian Johnson
Publication
Related Contributor
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Bibliography note
Includes bibliographical references (p. [235]-253) and index
Contents
The new mass market -- pt. 1. The new rules of positioning. Seize the new middle ground -- Treat some customers more equal than others -- pt. 2. The new rules of designing offerings. Find an occasional use -- Introduce a new math of ownership -- Grow the return on consumption -- pt. 3. The new rules of customer reach. Think global, retail local -- Become apropos of everyone -- pt. 4. What next? Tomorrow's mass market -- Epilogue: Reenvisioning an industry
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https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781591391968&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1634598'}
Extent
xvii, 269 p.
Isbn
9781591391968
Lccn
2004002471
Other physical details
ill.

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