Coverart for item
The Resource Markets of one : creating customer-unique value through mass customization, edited with an introduction by James H. Gilmore and B. Joseph Pine II, (electronic resource)

Markets of one : creating customer-unique value through mass customization, edited with an introduction by James H. Gilmore and B. Joseph Pine II, (electronic resource)

Label
Markets of one : creating customer-unique value through mass customization
Title
Markets of one
Title remainder
creating customer-unique value through mass customization
Statement of responsibility
edited with an introduction by James H. Gilmore and B. Joseph Pine II
Contributor
Subject
Language
eng
Member of
Cataloging source
N$T
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
standards specifications
Series statement
Harvard business review book series
Markets of one : creating customer-unique value through mass customization, edited with an introduction by James H. Gilmore and B. Joseph Pine II, (electronic resource)
Label
Markets of one : creating customer-unique value through mass customization, edited with an introduction by James H. Gilmore and B. Joseph Pine II, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=26844
Publication
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Color
multicolored
Contents
1. The demise of mass markets. The emerging theory of manufacturing / Peter F. Drucker -- Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity / Carliss Y. Baldwin and Kim B. Clark -- Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers -- Is your company ready for one-to-one marketing? / Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett -- The four faces of mass customization / James H. Gilmore and B. Joseph Pine II -- Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian -- Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton -- Managing by wire / Stephan H. Haeckel and Richard L. Nolan
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780585212876&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3126721'}
Extent
1 online resource (xxv, 210 p.)
Form of item
online
Isbn
9780585212876
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote

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