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The Resource Marketing to the social web : how digital customer communities build your business, Larry Weber

Marketing to the social web : how digital customer communities build your business, Larry Weber

Label
Marketing to the social web : how digital customer communities build your business
Title
Marketing to the social web
Title remainder
how digital customer communities build your business
Statement of responsibility
Larry Weber
Creator
Subject
Language
eng
Cataloging source
DLC
Index
index present
LC call number
HF5415.1265
LC item number
.W43 2009
Literary form
non fiction
Nature of contents
bibliography
Marketing to the social web : how digital customer communities build your business, Larry Weber
Label
Marketing to the social web : how digital customer communities build your business, Larry Weber
Publication
Related Contributor
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Bibliography note
Includes bibliographical references (p. 231-238) and index
Contents
The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers?) -- Living and working in web 4.0 (it's right around the corner)
http://library.link/vocab/cover_art
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Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2574283'}
Edition
2nd ed.
Extent
xviii, 246 p.
Isbn
9780470410974
Isbn Type
(cloth : acid-free paper)
Lccn
2008055225
System control number
(OCoLC)244060887

Library Locations

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