Coverart for item
The Resource Marketing of high-technology products and innovations, Jakki Mohr, Sanjit Sengupta, Stanley Slater

Marketing of high-technology products and innovations, Jakki Mohr, Sanjit Sengupta, Stanley Slater

Label
Marketing of high-technology products and innovations
Title
Marketing of high-technology products and innovations
Statement of responsibility
Jakki Mohr, Sanjit Sengupta, Stanley Slater
Title variation
Marketing of high technology products and innovations
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HC79.H53
LC item number
M64 2005
Literary form
non fiction
Nature of contents
bibliography
Marketing of high-technology products and innovations, Jakki Mohr, Sanjit Sengupta, Stanley Slater
Label
Marketing of high-technology products and innovations, Jakki Mohr, Sanjit Sengupta, Stanley Slater
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and indexes
Contents
Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and R&D-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce, and the internet -- Realizing the promise of technology: societal, ethical, and regulatory considerations
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780131411685&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1661766'}
Edition
2nd ed.
Extent
xx, 450 p.
Isbn
9780131411685
Lccn
2004007035
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...