Coverart for item
The Resource Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink

Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink

Label
Marketing nutrition : soy, functional foods, biotechnology, and obesity
Title
Marketing nutrition
Title remainder
soy, functional foods, biotechnology, and obesity
Statement of responsibility
Brian Wansink
Creator
Subject
Language
eng
Member of
Cataloging source
E7B
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
The food series
Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink
Label
Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink
Link
http://www.jstor.org/stable/10.5406/j.ctt1x74kd
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Bibliography note
Includes bibliographical references (pages 197-204) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780252092794&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4329233'}
Extent
1 online resource ([xi], 206 pages :)
Form of item
online
Isbn
9780252092794
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...