Coverart for item
The Resource Marketing metaphoria : what deep metaphors reveal about the minds of consumers, Gerald Zaltman, Lindsay H. Zaltman

Marketing metaphoria : what deep metaphors reveal about the minds of consumers, Gerald Zaltman, Lindsay H. Zaltman

Label
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Title
Marketing metaphoria
Title remainder
what deep metaphors reveal about the minds of consumers
Statement of responsibility
Gerald Zaltman, Lindsay H. Zaltman
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.Z353 2008
Literary form
non fiction
Nature of contents
bibliography
Marketing metaphoria : what deep metaphors reveal about the minds of consumers, Gerald Zaltman, Lindsay H. Zaltman
Label
Marketing metaphoria : what deep metaphors reveal about the minds of consumers, Gerald Zaltman, Lindsay H. Zaltman
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references (p. 209-219) and index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781422121153&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2508854'}
Extent
xxi, 230 p., [8] p. of col. plates
Isbn
9781422121153
Lccn
2007040116
Other physical details
ill.
System control number
(OCoLC)172980080

Library Locations

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      42.729766 -73.682577
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