Coverart for item
The Resource Marketing and supply chain management : a systemic approach, Dimitris Folinas and Thomas Fotiadis

Marketing and supply chain management : a systemic approach, Dimitris Folinas and Thomas Fotiadis

Label
Marketing and supply chain management : a systemic approach
Title
Marketing and supply chain management
Title remainder
a systemic approach
Statement of responsibility
Dimitris Folinas and Thomas Fotiadis
Creator
Author
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.1263
LC item number
.F65 2018
Literary form
non fiction
Nature of contents
bibliography
Marketing and supply chain management : a systemic approach, Dimitris Folinas and Thomas Fotiadis
Label
Marketing and supply chain management : a systemic approach, Dimitris Folinas and Thomas Fotiadis
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781138181649&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4414785'}
Extent
xi, 232 pages
Isbn
9781138181649
Lccn
2017006113
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)957742873

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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