Coverart for item
The Resource Marketing and consumer research in the public interest, Ronald Paul Hill, editor

Marketing and consumer research in the public interest, Ronald Paul Hill, editor

Label
Marketing and consumer research in the public interest
Title
Marketing and consumer research in the public interest
Statement of responsibility
Ronald Paul Hill, editor
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.M3542 1996
Literary form
non fiction
Nature of contents
bibliography
Marketing and consumer research in the public interest, Ronald Paul Hill, editor
Label
Marketing and consumer research in the public interest, Ronald Paul Hill, editor
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
  • Uniting critical theory and public policy to create the reflexively defiant consumer
  • Julie L. Ozanne, Jeff B. Murray
  • Exploring simultaneous oppressions : toward the development of consumer research in the interest of diverse women
  • Julia Bristor, Eileen Fischer
  • Professional, personal, and popular culture perspectives on addiction
  • Elizabeth C. Hirschman
  • Social support for decision making during grief due to death
  • James W. Gentry, Cathy Goodwin
  • Alcohol warning label effects : socialization, addiction, and public policy issues
  • J. Craig Andrews, Richard G. Netemeyer
  • Marketing and the poor
  • Linda F. Alwitt
  • Social criticisms of target marketing : process or product?
  • Debra Jones Ringold
  • Materialism, desire, and discontent : contributions of idealized advertising images and social comparison
  • Marsha L. Richins
  • Portrayals of African, Hispanic, and Asian Americans in magazine advertising
  • Charles R. Taylor, Ju Yung Lee, Barbara B. Stern
  • Expanding the perspective on consumer product safety
  • Jeffrey J. Stoltman, Fred W. Morgan
  • Using marketing and advertising principles to encourage pro-environmental behaviors
  • L.J. Schrum, Tina M. Lowrey, John A. McCarty
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780803971912&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1330976'}
Extent
x, 230 p.
Isbn
9780803971912
Isbn Type
(pbk. : alk. paper)
Lccn
95036413
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...