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The Resource Marketing and American consumer culture : a cultural studies analysis, Arthur Asa Berger

Marketing and American consumer culture : a cultural studies analysis, Arthur Asa Berger

Label
Marketing and American consumer culture : a cultural studies analysis
Title
Marketing and American consumer culture
Title remainder
a cultural studies analysis
Statement of responsibility
Arthur Asa Berger
Creator
Author
Subject
Language
eng
Summary
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009
Member of
Cataloging source
BTCTA
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
B47 2016
Literary form
non fiction
Nature of contents
bibliography
Series statement
Palgrave pivot
Marketing and American consumer culture : a cultural studies analysis, Arthur Asa Berger
Label
Marketing and American consumer culture : a cultural studies analysis, Arthur Asa Berger
Publication
Copyright
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Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Martians and Marketers -- The Semiotics of Marketing: Selling with Signs -- A Psychoanalytic Approach to Marketing -- Sociological Theory: The Group Sells -- Marxism and Marketing -- The Anthropology of Marketing -- Marketing Memes: Antiquity and Modernity -- Marketing the Self -- Marketing Something: Advertising Cruise Tourism -- Marketing the President: Political Marketing -- Marketing to Millenials -- Marketing and Social Media -- Marketing Countries -- Marketing Theory -- The Technician of Desire -- Coda: Marketers and Martians
http://library.link/vocab/cover_art
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Dimensions
22 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3916355'}
Extent
xi, 164 pages
Isbn
9783319473277
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)958460645

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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