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The Resource Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress

Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress

Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Marketing Challenges in a Turbulent Business Environment
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Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser
Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
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  • AMS Executive Committee (2014-2016): -- AMS Board of Governors -- 2014 AMS World Marketing Congress Conference Chairs -- 2014 AMS World Marketing Congress Track Chairs -- 2014 AMS World Marketing Congress Reviewers -- Contents -- Engineered Customer Referrals: Prevalence and Antecedents -- Introduction -- Theoretical Background -- Study 1 -- Study 2 -- Discussion and Implications -- Norwegian Best Practice of Sustainable Business Models -- References: Available upon request -- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries -- Introduction -- Transition and Consumer Emotional Stress -- Migration of Self-Construals and Social Transition -- Self-Concept and Cultural Transition -- Taxonomy of Cultural Transition -- Discussion and Implications for Theory and Practice -- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings -- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages -- Outline Placeholder -- Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- Introduction -- Research Methods -- Results and Discussion -- Survey of Marketing Academics -- Student Attitudes Towards SM Use in Marketing Education -- Conclusions -- The Influence of Product Color on Perceived Weight and Consumer Preference -- Outline Placeholder -- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? -- Introduction -- Literature Review and Hypothesis Development -- Methodology -- Results -- Conclusion and Implications for Theory and Practice -- Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation -- A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments -- Outline Placeholder
  • Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics -- Outline Placeholder -- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising -- Outline Placeholder -- Relational Capability in a Key Outsourced Supplier-Buyer Relationship -- "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer -- Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies -- Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets -- Introduction -- The Customer-Based Corporate Reputation Scale -- Validating the 2009 CBCR Scale in South Africa -- Rationale for the Current Study -- Methodology -- Questionnaire Used in the Study -- Method of Data Collection and Sample Characteristics -- Findings of the Study with the DNK Option -- Discussion and Implications for Management -- Limitations and Future Research Opportunities -- Annexure A -- References -- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance -- Introduction -- Theoretical Framework -- Methodology -- Analysis and Results -- Discussion -- The Role of Service Provider Groups Stereotypes During Service Failures -- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity -- Introduction -- Theoretical Background and Hypotheses -- Methodology and Model Testing -- Findings and Discussion -- Conclusion -- Market Orientation and Innovation in Dynamic Competitive Markets -- The Influence of Eleven P's of Internal Marketing on Brand Awareness: An Emerging Economy Perspective -- Introduction -- Literature Review -- Internal Marketing and the Service Environment
  • Brand Awareness -- Problem Statement -- Research Objectives and Hypotheses -- Systems Approach and Theory -- Research Methodology -- Results and Findings -- Structural Equation Modelling Results -- Equivalence Testing -- Managerial Implications for Car Rental Companies -- Conclusion -- References -- The Effect of Economic and Social Satisfaction on Partner Trust -- Outline Placeholder -- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret -- Outline Placeholder -- Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation -- Introduction -- Retail Manager Role: Background and Review -- Method -- Results: EOMSP Scale Development -- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes -- Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study -- Increasing Salesperson's Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada -- Introduction -- Theoretical Framework -- Methodology -- Analysis -- Results -- Assessment of the Effects of Same-Source Bias -- Conclusions -- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption -- Introduction -- Method -- Results and Discussion -- Behavioural Beliefs -- Normative Beliefs -- Control Beliefs -- Conclusion -- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands -- Outline Placeholder -- Beliefs and Attitudes Towards Online Advertising in a Social Network Context -- Customer Loyalty in U.S. Hispanic Markets -- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture -- References:
  • What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention -- Introduction -- Methodology -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind -- References: -- The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention -- References: -- Advertising Directed at Children: An Empirical Study from Parents' Perspective on Television Advertising and Advergames -- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach -- References: -- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance -- References: -- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making -- When Do Measured Attitudes Reflect Past Behavior? -- References: -- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)-A Structured Abstract -- Introduction -- Theoretical Framework -- Method -- Findings -- Positioning of CAM Organizations Vis-À-Vis Conventional Medicine -- Points of Parity with Conventional Medicine -- Points of Difference with Conventional Medicine -- Discussion and Conclusion -- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership -- References: -- Learning to Improve New Product Outcomes -- References: -- Child Participation in Family Purchasing Process: Evidence from Lithuania -- Introduction -- Literature Review -- Method -- Results -- Discussion and Summary -- Which Do I Prefer? A Theoretical Framework for Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan -- Introduction
  • Research Question -- Literature Review -- Significance of Study -- Research Framework -- Deciphering the Brand Value Structure: New Measures and Business Insights -- Introduction -- Method -- Empirical Illustrations -- Conclusions and Implications for Theory and Practice -- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia -- Donate to Me: Applying the Servicescape Framework to an Online Donation Setting -- Introduction -- E-Servicescape -- Method -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices -- Introduction -- Method -- Participants -- Design and Materials -- Procedure -- Results -- Discussion -- Global Use and Access of Social Networking Websites: A National Culture Perspective -- Introduction -- Theoretical Background and Hypotheses Development -- Research Methodology -- Results and Discussion -- Conclusions and Implications -- Talking with You-Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? -- Introduction -- Method -- Results -- Discussion -- Materiality of Online Brand Community -- Introduction -- Methodology -- Results and Discussion -- Strata of Digital Materiality in OBC Practices -- Technological Affordances in OBC Practices -- Conclusions and Implications for Theory and Practice -- Exploring Consumer Acceptance and Engagement with "Smart Meters" -- Introduction -- Theoretical Foundation -- Methodology -- Results -- Conclusions and Implications -- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming -- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach -- Introduction -- Transaction Cost Economics -- The Limitations of Transaction Cost Economics
  • Integrating Social Capital into Transaction Cost Economics
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