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The Resource Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress

Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress

Label
Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Title
Marketing Challenges in a Turbulent Business Environment
Title remainder
Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser
Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Label
Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4206690
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • AMS Executive Committee (2014-2016): -- AMS Board of Governors -- 2014 AMS World Marketing Congress Conference Chairs -- 2014 AMS World Marketing Congress Track Chairs -- 2014 AMS World Marketing Congress Reviewers -- Contents -- Engineered Customer Referrals: Prevalence and Antecedents -- Introduction -- Theoretical Background -- Study 1 -- Study 2 -- Discussion and Implications -- Norwegian Best Practice of Sustainable Business Models -- References: Available upon request -- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries -- Introduction -- Transition and Consumer Emotional Stress -- Migration of Self-Construals and Social Transition -- Self-Concept and Cultural Transition -- Taxonomy of Cultural Transition -- Discussion and Implications for Theory and Practice -- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings -- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages -- Outline Placeholder -- Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- Introduction -- Research Methods -- Results and Discussion -- Survey of Marketing Academics -- Student Attitudes Towards SM Use in Marketing Education -- Conclusions -- The Influence of Product Color on Perceived Weight and Consumer Preference -- Outline Placeholder -- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? -- Introduction -- Literature Review and Hypothesis Development -- Methodology -- Results -- Conclusion and Implications for Theory and Practice -- Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation -- A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments -- Outline Placeholder
  • Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics -- Outline Placeholder -- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising -- Outline Placeholder -- Relational Capability in a Key Outsourced Supplier-Buyer Relationship -- "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer -- Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies -- Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets -- Introduction -- The Customer-Based Corporate Reputation Scale -- Validating the 2009 CBCR Scale in South Africa -- Rationale for the Current Study -- Methodology -- Questionnaire Used in the Study -- Method of Data Collection and Sample Characteristics -- Findings of the Study with the DNK Option -- Discussion and Implications for Management -- Limitations and Future Research Opportunities -- Annexure A -- References -- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance -- Introduction -- Theoretical Framework -- Methodology -- Analysis and Results -- Discussion -- The Role of Service Provider Groups Stereotypes During Service Failures -- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity -- Introduction -- Theoretical Background and Hypotheses -- Methodology and Model Testing -- Findings and Discussion -- Conclusion -- Market Orientation and Innovation in Dynamic Competitive Markets -- The Influence of Eleven P's of Internal Marketing on Brand Awareness: An Emerging Economy Perspective -- Introduction -- Literature Review -- Internal Marketing and the Service Environment
  • Brand Awareness -- Problem Statement -- Research Objectives and Hypotheses -- Systems Approach and Theory -- Research Methodology -- Results and Findings -- Structural Equation Modelling Results -- Equivalence Testing -- Managerial Implications for Car Rental Companies -- Conclusion -- References -- The Effect of Economic and Social Satisfaction on Partner Trust -- Outline Placeholder -- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret -- Outline Placeholder -- Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation -- Introduction -- Retail Manager Role: Background and Review -- Method -- Results: EOMSP Scale Development -- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes -- Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study -- Increasing Salesperson's Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada -- Introduction -- Theoretical Framework -- Methodology -- Analysis -- Results -- Assessment of the Effects of Same-Source Bias -- Conclusions -- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption -- Introduction -- Method -- Results and Discussion -- Behavioural Beliefs -- Normative Beliefs -- Control Beliefs -- Conclusion -- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands -- Outline Placeholder -- Beliefs and Attitudes Towards Online Advertising in a Social Network Context -- Customer Loyalty in U.S. Hispanic Markets -- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture -- References:
  • What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention -- Introduction -- Methodology -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind -- References: -- The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention -- References: -- Advertising Directed at Children: An Empirical Study from Parents' Perspective on Television Advertising and Advergames -- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach -- References: -- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance -- References: -- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making -- When Do Measured Attitudes Reflect Past Behavior? -- References: -- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)-A Structured Abstract -- Introduction -- Theoretical Framework -- Method -- Findings -- Positioning of CAM Organizations Vis-À-Vis Conventional Medicine -- Points of Parity with Conventional Medicine -- Points of Difference with Conventional Medicine -- Discussion and Conclusion -- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership -- References: -- Learning to Improve New Product Outcomes -- References: -- Child Participation in Family Purchasing Process: Evidence from Lithuania -- Introduction -- Literature Review -- Method -- Results -- Discussion and Summary -- Which Do I Prefer? A Theoretical Framework for Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan -- Introduction
  • Research Question -- Literature Review -- Significance of Study -- Research Framework -- Deciphering the Brand Value Structure: New Measures and Business Insights -- Introduction -- Method -- Empirical Illustrations -- Conclusions and Implications for Theory and Practice -- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia -- Donate to Me: Applying the Servicescape Framework to an Online Donation Setting -- Introduction -- E-Servicescape -- Method -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices -- Introduction -- Method -- Participants -- Design and Materials -- Procedure -- Results -- Discussion -- Global Use and Access of Social Networking Websites: A National Culture Perspective -- Introduction -- Theoretical Background and Hypotheses Development -- Research Methodology -- Results and Discussion -- Conclusions and Implications -- Talking with You-Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? -- Introduction -- Method -- Results -- Discussion -- Materiality of Online Brand Community -- Introduction -- Methodology -- Results and Discussion -- Strata of Digital Materiality in OBC Practices -- Technological Affordances in OBC Practices -- Conclusions and Implications for Theory and Practice -- Exploring Consumer Acceptance and Engagement with "Smart Meters" -- Introduction -- Theoretical Foundation -- Methodology -- Results -- Conclusions and Implications -- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming -- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach -- Introduction -- Transaction Cost Economics -- The Limitations of Transaction Cost Economics
  • Integrating Social Capital into Transaction Cost Economics
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unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4391139'}
Extent
1 online resource (671 pages)
Form of item
online
Isbn
9783319194288
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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