Coverart for item
The Resource Managing brand equity : capitalizing on the value of a brand name, David A. Aaker

Managing brand equity : capitalizing on the value of a brand name, David A. Aaker

Label
Managing brand equity : capitalizing on the value of a brand name
Title
Managing brand equity
Title remainder
capitalizing on the value of a brand name
Statement of responsibility
David A. Aaker
Creator
Subject
Managing brand equity : capitalizing on the value of a brand name, David A. Aaker
Label
Managing brand equity : capitalizing on the value of a brand name, David A. Aaker
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. 277-287) and index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780029001011&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1212846'}
Extent
xiii, 299 p.
Isbn
9780029001011
Lccn
91-10380
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...