Coverart for item
The Resource Luxury Fashion Retail Management

Luxury Fashion Retail Management

Label
Luxury Fashion Retail Management
Title
Luxury Fashion Retail Management
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Springer Series in Fashion Business Ser
Luxury Fashion Retail Management
Label
Luxury Fashion Retail Management
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4749251
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Contents -- Contributors -- Reviews and Discussions -- 1 Luxury Fashion Retail Management: An Introduction -- Abstract -- 1.1 Introduction -- 1.2 Consumer Behaviors and Branding Strategies -- 1.3 Operations Management -- 1.4 Social Media and E-Platform -- 1.5 Concluding Remarks -- References -- 2 Evolution of Luxury Fashion Brands -- Abstract -- 2.1 Introduction and Related Literature -- 2.2 Case Studies of Luxury Fashion Brand Evolution -- 2.3 Luxury Fashion Brand Evolution Strategies and Objectives -- 2.4 Conclusions -- References -- 3 How Does Self-concept and Brand Personality Affect Luxury Consumers' Purchasing Decisions? -- Abstract -- 3.1 Introduction -- 3.2 Routemap: The Self-concept and Brand Personality Within the Marketing Psychology Framework -- 3.3 The State of the Art in the Self-concept and Brand Personality -- 3.3.1 Self-concept -- 3.3.2 Self-esteem -- 3.3.3 Self-congruity -- 3.3.4 Brand Personality -- 3.4 Luxury Brands -- 3.5 Towards the Future of Luxury Consumption-Outcomes of Brand Personality -- 3.5.1 Brand Likeability -- 3.5.2 Anti-brand Action -- 3.6 Practicing Marketing: Cases Using the Self-concept and Brand Personality -- 3.6.1 ELuxury Store-Net-A-Porter -- 3.6.2 Luxury Brand-Burberry -- 3.6.3 Luxury and Healthy Diet-Innocent Drink -- 3.7 Conclusion -- 3.7.1 Further Investigation -- References -- 4 The Evolution of Luxury Fashion Retailing in China -- Abstract -- 4.1 Introduction -- 4.2 The Importance of China in the Internationalisation Strategies of Luxury Fashion Retailers -- 4.3 Rapid Maturation of Chinese Consumers' Tastes for Luxury Goods -- 4.4 Changing Distribution Methods for Luxury Fashion Retailers in China -- 4.5 The Importance of Flagship Stores in First and Second Tier Cities -- 4.6 Adaptation of Luxury Marketing Communications in China -- 4.7 Conclusion -- References -- Quantitative Research
  • 5 Consumer's Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops -- Abstract -- 5.1 Introduction -- 5.1.1 Justification of Study -- 5.2 Relevant Literature and Hypotheses Development -- 5.2.1 Ethical Luxury Fashion Apparel -- 5.2.2 Attitudes Towards Luxury Branded Apparel not Made in Sweatshops -- 5.2.3 Integrity -- 5.2.4 Self-efficacy -- 5.2.5 Status Consumption -- 5.2.6 Purchase Intention -- 5.2.7 Willingness to Pay More for Luxury Branded Apparel not Made in Sweatshops -- 5.3 Methodology -- 5.3.1 Measures -- 5.4 Results and Analysis -- 5.4.1 Samples -- 5.4.2 Structural Equation Modelling-Model Fit -- 5.4.3 Hypotheses Testing -- 5.5 Discussion and Implications -- 5.6 Concluding Comments -- References -- 6 Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers -- Abstract -- 6.1 Introduction -- 6.2 Literature Review -- 6.2.1 Brand Personality in Brand Management -- 6.2.2 Measurement and Dimensions of Brand Personality -- 6.2.3 Global Luxury Fashion Brands -- 6.3 Research Design and Methodology -- 6.3.1 Selection of Brand Personality Attributes -- 6.3.2 Sample and Procedure -- 6.4 Data Analysis and Results -- 6.4.1 Exploratory Factor Analysis (EFA) -- 6.4.2 Confirmatory Factor Analysis (CFA) -- 6.5 Discussion and Implications -- 6.6 Limitations and Future Research -- References -- 7 Analytical Modeling Research for Luxury Fashion Products: Optimal Timing of Brand Extension in a Stochastic Market -- Abstract -- 7.1 Introduction -- 7.2 The Case Where Each Customer Gets Wealthier Over Time -- 7.2.1 Formulation of the Basic Model -- 7.2.2 Formulation of the Objective Function -- 7.2.3 Optimal Timing of the Extending Its Brand to a New Market -- 7.3 The Case Where Number of Customers Increases Over Time -- 7.3.1 Formulation of the Basic Model -- 7.3.2 Formulation of the Objective Function
  • 7.3.3 Optimal Timing of the Extending Its Brand to a New Market -- 7.4 Conclusions -- 8 Using Social Media for Luxury Fashion Management -- Abstract -- 8.1 Online Analysis of Louis Vuitton, Gucci and Burberry -- 8.1.1 Digital Customer Experience and Strategic Reach -- 8.1.1.1 Website Experience -- 8.1.1.2 E-commerce Experience -- 8.1.1.3 Cross-Channel Experience -- 8.1.1.4 Customer Engagement Experience -- 8.1.1.5 E-commerce Strategy -- 8.1.1.6 "Made in" on Web -- 8.1.1.7 Customer Engagement Strategy -- 8.1.2 Social Media Performance of Burberry, Louis Vuitton and Gucci -- 8.2 Insights on Online Behavior of "Generation Y" -- 8.2.1 Online Marketing Strategy Analysis -- 8.2.2 Analytical Results and Evaluation -- 8.3 Limitations and General Outlook -- References -- Full Instagram links -- Qualitative Research -- 9 Luxury Fashion and Creativity: Change or Continuity? -- Abstract -- 9.1 Introduction -- 9.2 The Nature of Luxury -- 9.3 The Nature of Creativity -- 9.4 Luxury and Creativity -- 9.5 Luxury Fashion Retailing: Change and Continuity -- 9.5.1 Burberry -- 9.5.2 J. H. Cutler -- 9.5.3 Change and Continuity -- 9.6 Conclusion -- References -- 10 Luxury Brands and Social Media in China: New Trends and Development -- Abstract -- 10.1 Introduction -- 10.2 Luxury Market, Online Social Networks and Digital Marketing Platforms in China -- 10.2.1 Development of Luxury Market in China -- 10.2.2 Online Social Networks in China -- 10.2.3 E-commerce Platforms in China -- 10.3 Literature Review -- 10.3.1 Key Motivations of Chinese Young Luxury Consumers -- 10.3.2 Online Social Networks and Luxury Buying Behaviors -- 10.4 Methodology -- 10.5 Results and Discussion -- 10.5.1 Conception and Motivation of Buying Luxury Goods -- 10.5.2 Use of Online Social Networks in Luxury Consumption -- 10.5.3 Key Determinants of Buying Luxury Goods Online
  • 10.5.4 Cross-Border Purchase of Chinese Luxury Consumers -- 10.6 Conclusion and Future Studies -- References -- 11 Fashion Luxury Brands: Bridging the Gaps Between Cutting-Edge Fashion and Corporate Social Responsibility Concerns -- Abstract -- 11.1 Introduction -- 11.2 Theoretical Background -- 11.2.1 Luxury Fashion Brands -- 11.2.2 Corporate Social Responsibility -- 11.2.3 Overall Profile of Generation Y -- 11.3 Methodology -- 11.4 Findings -- 11.4.1 CSR as a Critical Factor -- 11.4.2 Core Factors to Incorporate CSR Practices -- 11.5 Conclusions and Implications -- 11.5.1 Theoretical Implications -- 11.5.2 Managerial Implications -- 11.5.3 Limitations and Further Research -- Acknowledgments -- References -- Index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9789811029769&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4392872'}
Extent
1 online resource (204 pages)
Form of item
online
Isbn
9789811029769
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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