Coverart for item
The Resource Luxury China : market opportunities and potential, Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano, (electronic resource)

Luxury China : market opportunities and potential, Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano, (electronic resource)

Label
Luxury China : market opportunities and potential
Title
Luxury China
Title remainder
market opportunities and potential
Statement of responsibility
Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Luxury China : market opportunities and potential, Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano, (electronic resource)
Label
Luxury China : market opportunities and potential, Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=822443
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographic references (p. [241]-243) and index
Color
multicolored
Contents
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4042290'}
Extent
xvii, 251 p.
Form of item
  • online
  • electronic
Other physical details
ill., map.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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