Coverart for item
The Resource Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell

Label
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one
Title
Location is (still) everything
Title remainder
the surprising influence of the real world on how we search, shop, and sell in the virtual one
Statement of responsibility
David R. Bell
Title variation
Location is still everything
Creator
Author
Subject
Language
eng
Summary
Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell
Label
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell
Publication
Related Contributor
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315848'}
Extent
1 online resource (225 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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