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The Resource Jewish Mad Men : Advertising and the Design of the American Jewish Experience

Jewish Mad Men : Advertising and the Design of the American Jewish Experience

Label
Jewish Mad Men : Advertising and the Design of the American Jewish Experience
Title
Jewish Mad Men
Title remainder
Advertising and the Design of the American Jewish Experience
Creator
Subject
Language
eng
Summary
  • "Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous ad campaigns--from Levy's Rye Bread to Hebrew National hot dogs--Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization"--
  • "It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")--Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising--like Albert Lasker and Bill Bernbach--and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
XFH
Index
no index present
Language note
English
Literary form
non fiction
Nature of contents
dictionaries
Jewish Mad Men : Advertising and the Design of the American Jewish Experience
Label
Jewish Mad Men : Advertising and the Design of the American Jewish Experience
Link
http://www.jstor.org/stable/10.2307/j.ctt16vj21j
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""List of Illustrations""; ""Acknowledgments""; ""Introduction: More than Advertising""; ""1 Portrait of American Jewish Life""; ""2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation""; ""3 Manischewitz and Maxwell House: The M & M of Jewish Advertising""; ""4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising""; ""5 Matchmaker, Matchmaker: JDating in the Digital Age""; ""Conclusion: More than a Mirror""; ""Notes""; ""Bibliography""; ""Index""
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780813563770&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4401618'}
Extent
1 online resource (248 pages)
Form of item
online
Isbn
9780813563770
Media category
computer
Media type code
c
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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